An often quoted statistic is that it costs five times more to acquire a new client than to retain an existing one. But that calculation only takes into account the actual money you spend doing it. It doesn’t take into account the time it’ll take you to build that new relationship to the depth of the one you lost. Or the reputational cost of having someone less that delighted with your service as opposed to raving about it to anyone who’ll listen. Imagine if you never lost another client. What would that mean for your business stability and growth?
At Lumilona we really understand the true value of customer loyalty and we know what it takes to earn it. Engagement isn’t just another fancy marketing industry buzzword. It’s all about getting customers really embedded in your brand, so that they receive so much value and convenience from their association with you that you become really, really hard to leave. And it’s not just about retaining their business, engaged customers respond better to things like fee increases, seeing them as a necessary part of enabling your worth to them.
Whether it’s business or personal life, if someone doesn’t feel valued or feels neglected, they’re going to start looking around to see if there are others out there who can meet their needs. But finding the time to keep the basics covered and the knowledge and inspiration to inject little shots of novelty and magic here and there isn’t always easy. That’s where we come in. We truly understand what it takes to make client relationships work, both now and for the long term. And if you don’t have the resources in-house to deliver it, we can help with that too.
By partnering with us, you’ll be able to concentrate on growing your organisation. We’ll take care of making sure your customers feel well served and looked after. We have a whole toolkit of strategies and offerings in our arsenal that we can deploy to help you increase member acquisition and retention, without drawing your focus away from where it needs to be.
What’s more, rather than just a set of fees, we can provide you with additional revenue streams. It sounds almost too good to be true, but letting us help you add value to your customer base can actually make you more money. In addition, we donate a portion of the commissions earned to great causes, so you’ll be doing your bit for the wider world without lifting a finger.